Melissa Seideman is excited you are interested in learning more about email marketing! Melissa lives in New York and she is a full-time history teacher, virtual assistant, momma of two, and a tech geek!
Growing your business is all about repeat business and referrals. One of the most powerful ways of doing this is building your email list. Imagine if you had the power to generate dozens or hundreds of new sales with a single email. Do you want to know how to build an email list like this?
Join hundreds of teacher-authors in a free Facebook group for email marketing:https://www.facebook.com/groups/emailmarketingforteacherpreneurs
You can also learn more from Melissa’s published email marketing tips and start-up guide: https://bit.ly/emailmarketingsupport
Melissa would love to help you with email marketing if you want any assistance. She would love to help you increase your sales and engage your subscribers with email management. Setting up email marketing was a game-changer for her client’s businesses and it can be for yours also! Please check out her sample portfolio and quotes from clients: Bit.ly/emailvirtualassistant
- Virtual Assistant Portfolio and Email Marketing Portfolio
- Book an appointment with Melissa to discuss your needs!
- Subscribe by email to get updates, sale posts, and free products! for social studies!
- You can also follow Melissa on her Website.
- Let’s Collaborate: Government Teachers, Sociology Teachers, Email Marketing Group
- Got any burning questions for Melissa? Send them to her at firstname.lastname@example.org
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My next guest is Melissa with not another history teacher. Melissa is a virtual assistant that helps other teacher authors with email marketing. Melissa shares her expertise and strategies on how to improve your email list. An email list can produce money in your business. So if you don’t have an email list, you need to get one. If you’ve been looking to grow and improve your email list, or if you’re looking to just get started, Melissa is the girl for you. Today, Melissa will be giving us tips on how to gain subscribers. So let’s start today’s episode. Welcome to the entrepreneur cafe podcast. I’m your host – Heather Vanderboom. And I’m a teacher turned edupreneurs. On this podcast, we will discuss all things business, marketing, social media, and more. We will help each other navigate through this business with our degree and education. So get cozy with a cup of coffee or tea and listen to strategy, successes, mistakes, secrets, and challenges that we all face in our businesses. Welcome, Melissa. It’s so great to have you here to share your expertise on email marketing, but first, can you please tell our listeners a little bit about yourself?
Hi, my name is Melissa Seidman. I am a full time history teacher and I’m a VA for email marketing. My business name is not another history teacher and I help clients with their email marketing campaigns from startup to finish to writing sequences and all kinds of things in between.
Great, how did you get started as a VA,
I, I’ve been using email marketing for my own business. And I found it something that I really found a passion with to be honest. And I love everything about email marketing. And that’s primarily how I run my business myself. And then I started taking a bunch of courses this summer to learn different programs and learn about general and as I took more courses, I was like, wow, I should be doing trying to be a VA and I could help other people make their business better and make more money and generate more customers and generate generate more engagement. So that’s how I kind of started.
Great. What is the average amount of email subscribers that your clients start out with when they come to you?
I think it really depends on each client. I have some clients who have never done email marketing who have 1000s of followers on TPT 1000s of followers in their business, they have not never done an email. So they started with zero. And then I have some clients who have 50,000 to 75,000 different subscribers. So it really depends on which stage of email marketing you’re at. And it’s okay to be a beginner and start out. The sooner you start, the better. And that’s usually the advice I give my clients. You should have started email yesterday.
Yeah, yeah, absolutely. What kind of strategies do you use with your clients to gain subscribers? To gain subscribers,
There’s a lot of different ways that you can gain subscribers. You can create forms or landing pages and you can pin to those landing pages. You post the landing pages or to the description in your TPT store. When clients email customers email you you could forward them the way to subscribe. If they email you a question about product, you could say you could join my email list here. You could promote it on Instagram with a free product or free service, you could promote it on Facebook with a free product or free service, you could offer a sale you could offer a freebie you could offer a bundle you could offer webinar, I’ve gained a lot of subscribers actually offering webinars free webinars for teaching a particular subject. I’ve gained a few 100 subscribers in one night, just by offering a webinar and by offering a growing your email list.
Alright, do you help with those type of strategies? I mean, do you like help with them when like creating a lead magnet? Or is that something that your clients actually create create on their own.
I have a few different packages. I have like a startup package where the clients will hire me for just a start up their email if they’re brand new and want the whole thing started up. So I create the whole startup package. I create the forms I create the landing pages, I create the sequence I have like a a cart feature where they could just buy a sequence created. Or they could hire me for a particular service of writing a series of emails, one client I did 50 hours of email writing for and I set up her whole campaign for the next year of email marketing. So her sorry, emails are going to be set for the next at least year if not more.
Wow, do you add like go and pull products from their teachers pay teacher’s store or do you just
Right so yeah, I pull products from their store. I pull blog posts, you can repurpose content you’ve already done in different areas of your business. Whether you wrote a blog post or you did an Instagram post or you wrote a new product in your store and you can pull everything you’ve done, and just tie it into email marketing. So some people are overwhelmed with email marketing when they first take it on because they’re like, I can’t handle another thing. And there’s I’m doing so many different tasks and running my business, I’m trying to figure out how to do this successfully. And I often say it’s, it’s something that just goes hand in hand, you wrote a blog post, write it into an email. So it’s just changing the wording a little bit, sending the traffic to either your blog post, or sending the traffic to your TPT store. And it’s just repurposing content that you already have. And I think that’s the simplest advice I give people is do what you’re already doing. And then I also recommend batching tasks. batching tasks, a lot of people come and I actually learned from Jamie Sears his podcasts. And her podcasts talked about batching. And I thought about it, I was like, wow, this is such a great idea for emails. So the 30th of every month, the month before I sit down, and I write my four emails a month ahead of time, so my emails are scheduled the month in advance. I’m also thinking about them the month in advance, I create a like a tribe use Trello for organization. And I have a Trello note that has my email ideas on it. So as I think of the ideas, like right now I have a list of ideas ready to go for me email for February, for the month ahead or March for the month ahead. And I think about my ideas ahead of time, and that usually helps me write them. So I’m not just struggling to write them on the spot. I’m also not thinking on them last minute. I’m strategic in my planning. So I know my goal for the month is to get more traffic to my blog or more traffic to a particular product. I hear the emails for that that.
Typically, if someone started out with no emails came to you fresh and new, about how many subscribers Do you think they would gain in one year after having your services? It really depends on the clients and it right, it depends on how much they push their email marketing campaign, you could create an ad a Facebook ad to a particular landing page or form that you promote on Facebook, you could promote a pin and pin like the most the best resource you’re possibly offering for free, and then get more subscribers that way you could it really depends on how how marketable you are with your email campaign. So if that freebie is like the best freebie you offer, and I often recommend to clients, when you give a freebie, don’t just attach it to an email, link it to your free product in your store and get more traffic to your store, which is something that a lot of people don’t do. They often link the free product or campaign. So then if people just get the email right away, here’s the here’s the download. But I actually say we get to the free product in your store to get more traffic to your store. Because they’re more likely to follow, they’re more likely to subscribe, they’re more likely to get distracted. Oh, this looks like a neat product. I’m going to buy this product. So depends on how, how motivated they are. Okay.
What platforms do you use with your email marketing.
So I’ve used every single platform with my clients. I personally use ConvertKit. And I really love ConvertKit. I recommend to clients to start out with ConvertKit. But ConvertKit can get kind of expensive as you get more subscribers. A lot of my new clients are really loving flow desk. Flow desk is beautiful, the templates are really easy. They’re easy to learn to. I think they’re easier to process if you’re new to email marketing flow desk, but you do have to pay upfront for Florida so a lot of new people starting out don’t want to pay right away for it. So they don’t usually go with us for the simple reason that you got to start paying said $19 a month if you can get a referral link, which isn’t too bad, but ConvertKit is free up to 1000 subscribers. MailChimp is also free up to 1000 subscribers. Another great program that I really like is mailer Lite. mailer lite is another great program that is also free up to 1000 subscribers. And then it’s an extremely affordable option. It’s like $10 A month after 1000. So it’s affordable and cheap. And I think mailer light is kind of a good combination between ConvertKit and flow desk. But what I do recommend to clients is sign up for a few of them, compare them before you like really get sold on which one you’re going to use. see which one you’re comfortable with. Every single one has different features. I have some that I prefer and some that I really like I personally go with ConvertKit because I just like the ease of market. I like the automations of ConvertKit. But I do like other ones, too.
What are some of the other services that you offer other than email marketing?
I offer a blog writing. And I also do I’m Google level certified educator. So I’m also Google certified. So I also offer Google services. I do general VA tests with like, I have clients that hire me for SEO, conversions, making their blog post and products, SEO compliance. So I do a lot of that I do a lot of blog writing. I do. Mainly email marketing is my main focus. And I really enjoy home marketing. It’s kind of My baby.
Yeah. So are you taking on any new clients now?
I am taking on new clients. And I am always looking to expand. So I’m very excited about the prospect of even helping you create a new email marketing campaign giving you the startup package, or I have existing clients where I literally write schedule, and research. For some clients. Some clients are once a month, some clients are scheduling sequences where they give me a series of blog posts, and I make emails out of them. So like one client, I did 50 hours booked for last month. And I’m pretty proud of the work that I did. I probably did a year’s worth of email for her ahead of time. Yeah,
yeah, that’s awesome. How can people find you?
So you can go to facebook.com slash groups slash email marketing for teacher printers, email marketing for teacher printers, and you can actually find the free Facebook group. And it’s got posts a couple times a week about tips, if your email marketing, it’s free. I’m not a nurse or anything. I know some people who private Facebook group create a course I don’t plan on creating a course, I actually promote one of my friends courses. These have been create an email marketing course that I really, really like. So I promote her course. But I don’t plan on attending making course I honestly just promote my services with the group. And I offer free advice, great tips, practical advice, people post questions. It’s a really interesting community that I started about a month ago, and I got about 200 people in there right now, which I’m very happy about. And it’s only gonna grow, which I’m loving.
Yeah, absolutely. Well, thank you so much for joining us and sharing your expertise about email marketing. I’m going to list everything in the show notes, where everyone can find you. And thank you again.
Thank you for listening to the enterpreneur Cafe podcast. I would love to hear from you. Please consider leaving a review. You can also join our Facebook group, the entrepreneur cafe, or you can find me on Instagram at teaching Fiddleheads I will talk to you next week.